About Us

🖤 ​​About us – true insights

We were fed up with boring T-shirts.

It's the same every time: white shirts, gray slogans, zero attitude – and fabrics that feel like sandpaper after three washes.
That's why we founded true insights : a shop for everyone who prefers to think, laugh, or doubt – and all in organic cotton, please.


Statement instead of mass-produced.

Our designs are not for everyone. They are for you,
if you think too much at night,
like to garnish life with cynicism
or you're simply fed up with run-of-the-mill fashion.

Whether dachshund with lion’s shadow or lorazepam in cup form
our shirts, mugs and tote bags carry this,
what you don't want to swallow anymore.


Design with attitude.

Every illustration is done intentionally.
No AI spam, no “funny” sayings from the trash.
But real satire, profound irony or pointed statements that hit the spot.


We make art wearable
for overthinkers , system critics , dachshund lovers
and all those who live somewhere between plain speaking and madness.

Make the first move. We rarely bite.