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Some motifs last for decades – and only become stronger over time. The iconic phrase “Keep Calm and Carry On” was once British propaganda, today it is a global meme. With this zip hoodie you can wear the classic not only on your back, but also as a statement in everyday life.
The back print shows the Union Jack with the legendary slogan , while the front remains deliberately understated – a small print that subtly continues the message.
The result: a hoodie that combines retro charm, streetwear coolness, and satirical humor. Perfect for those who prefer to take a stand rather than shout slogans.
👉 A piece of cult history that is more relevant today than ever – and should not be missing from your wardrobe.
🧥 Comfortable, casual and versatile
🔥 From retro cult to modern meme – a hoodie with history
🎯 Discreet front print for subtle streetwear details
🇬🇧 Backprint in Union Jack design - legendary “Keep Calm and Carry On” slogan
